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AMOLED smartphone sales to reach 169% of the explosive growth
According to DisplaySearch2011 year is OLED (organic light-emitting diode) displays an important year, especially the development of AMOLED display panel. According to the latest quarterly NPDDisplaySearch and small and medium-size panel shipments forecast QuarterlySmall / MediumShipmentandForecastReport pointed out that with the strong growth of smartphones in 2011 AMOLED shipments expected to reach 90 million pieces, compared with 97% growth in 2010; while revenue is expected to rushed to 3.36 billion U.S. dollars, the annual growth rate of 169%.
In the small and medium size (mean 9-inch and smaller panels) shows the market, AMOLED penetration rate has gradually improved. 2010 accounting for small and medium-size AMOLED active matrix flat panel display market, 6%, while in 2011 there will be twice the expected growth of 12%.
Mainly from the growth of AMOLED smartphone. As the number of shipments increased screen size and performance improvements raised the average selling price (ASP), 2011 sales of smart phones panel also turned up more than twice.
AMOLED s success comes from large-size screen smart phone applications. Three quarters of 2011, 3.5 "AMOLED panel shipments reached more than 5.97 million, compared with 2010 growth of three times.
"Samsung Mobile Display Department (SMD) is a major promoter of the growth of AMOLED, AMOLED panels for all its shipments accounted for 97.5%." NPDDisplaySearch HiroshiHayase small and medium size market research vice president said, "to see the growing market demand, LG display, AUO and CMO are planned in 2012 on shipments of AMOLED panels smart phone market. "
Samsung Galaxy series smartphones as the AMOLED panel of early adopters, with high contrast and fast response time watch videos, high resolution with the Apple iPhone to compete with IPS LCD panel. These two brands also brings competition AMOLED high note for everyone, only Samsung Mobile Display the current production of the panel.
NPDDisplaySearch latest release of the quarterly report on small and medium-size shipments and forecasts QuarterlySmall / MediumShipmentandForecastReport include the following:
With the successful mass production of AMOLED and a new 5.5-generation line of advance, Samsung Mobile Display will produce larger AMOLED panel to provide, such as Samsung GalaxyNote and Tablet PC applications, and sales to customers outside of Samsung.
AMOLED also penetrate into new markets, such as SonyPS-Vita with 5 "AMOLED handheld game; LG AMOLED display is a mobile phone panel to LG Electronics.